
In the advent of globalization and the rapid growth of organizations, by mergers and vertical integration, the way how businesses manage to orchestrate IT supported and cross organizational processes turns out to be crucial.

SmartSDB transforms architectures which are complex and difficult to manage in an integrated supply of services by connecting, mediating and managing interactions between customers, services and applications.

As a service API provider platform, our success depends on your own success when developing with our APIs and that’s why connecting every developer to the services, knowledge, tools and support he needs in order to develop the next killer app is a key goal for us.
For Management World 2011 in Dublin this May, Portugal Telecom's subsidiary, SAPO, is providing the requirements for and demonstrating the Service Delivery Broker Catalyst Project, which started at Management World Americas 2010.
The Catalyst project for Dublin seeks to put into practice, test and refine some of the core concepts of TM Forum's Software Enabled Services Management Solution (SES) and the associated specifications for Service Management Interfaces (SMI).
Service Delivery Broker Catalyst Phase II is focused on the user experience for the Service Designer and Product Manager roles through service and product lifecycles. In a wizard-like interface, a product Manager will be able to easily take any Web service API from the Catalog, configure it according to a given charging model and see it published in a worldwide marketplace.
TM Forum Newsletter
As part of Portugal Telecom’s solutions portfolio, SAPO has been providing Internet access and delivering content through a web portal (www.sapo.pt) for 15 years. Over time, services delivered over the web have become more and more demanding in terms of scale, time-to-market and monetization, therefore, SAPO always actively follows technologies or new approaches that can help it achieve its goals.
Microsoft Case Study
SAPO, a brand and subsidiary of Portugal Telecom (PT), saw the potential for developing new converged products, which bring together web and mobile telecommunications. As a result, it wanted to expose PT network services to developers to create applications and generate additional advertisement and subscription revenue. It deployed its on-premises Service Delivery Broker (SDB) to the cloud using Windows Azure and Microsoft SQL Azure in collaboration with the TM Forum, an industry association that promotes best practices in IT.
We built the SDB to address our customer, partner and supplier requirements in the most reliable, scalable and efficient way we know how to build systems. Many of our users shared with us how the SDB is helping them to realize their business vision into a sustainable reality while preparing for the future of managed services:

This project combines many of the key priorities for the industry including managing software-enabled services, cloud and two sided business models into a demonstration that becomes a blueprint for the industry.
Aileen Smith, SVP Collaboration, TM Forum

The PT Service Delivery Broker solution is particularly noteworthy as it fulfills many of the requirements for a Cloud Service Broker while adding robust tools and industry standards based governance to effectuate compliance with SOA Best Practices and efficient Product and Service Lifecycle Management.
Eric G Troup, CTO, WW Communications and Media Industry, Microsoft Corporation

Portugal Telecom SAPO’s Service Delivery Broker will solve and speed up current monetization challenges Telcos’s industry faces nowadays, optimizing their opportunities, reducing their time-to-market and development effort in a more quick and inexpensive way.
Sérgio Martins, Home Entertainment Product Manager, LG Portugal